WUHU, CN / ACCESS Newswire / September 21, 2026 / LEPAS, Chery Auto's Premium NEV brand, held its first dealer signing ceremony in Sibiu, Romania, establishing partnerships with five experienced local dealers and laying the foundation for a sales and service network across five key cities. The signing marks LEPAS's official entry into Romania and another step in the brand's expansion across Europe.
For LEPAS, dealers serve not only as sales channels but also as local representatives of the brand and its values. Selected from a broad pool of candidates, the five Romanian dealers bring strong industry experience and customer service capabilities while sharing LEPAS's "Drive Your Elegance" brand proposition. As products and services become available at dealerships in the coming weeks, Romanian consumers will experience LEPAS's approach to elegant mobility through professional and welcoming local service.
Dealer Network and Product Rollout: LEPAS Builds Its Presence in Romania
Alongside the establishment of its initial dealer network, the first batch of LEPAS L8 PHEV vehicles has arrived in Romania and will soon be distributed to dealerships across the country. This moves LEPAS's local operations from network development into product rollout and preparations for the customer experience.
Positioned as an "Elegant All-round Premium SUV," the LEPAS L8 PHEV is designed for urban customers who value a composed approach to life. Built on the intelligent LEX Platform, it brings together three core pillars-Leopard Aesthetics, Elegant Technology, and Exquisite Space. With its elegant exterior design, spacious and refined cabin, smooth and composed driving dynamics, reliable powertrain performance, and comprehensive safety protection, the LEPAS L8 PHEV is well suited to work, family, and leisure, meeting diverse expectations for elegant mobility.
As the LEPAS L8 PHEV arrives at dealerships, consumers will be able to see and test-drive the vehicle in the coming weeks. Further product and launch information will be announced in due course.
LEPAS will officially launch in Romania this September, alongside the market launch of the LEPAS L8 PHEV. With its initial dealer network taking shape and the first L8 PHEV vehicles arriving in Romania, LEPAS will continue to strengthen collaboration with local partners and develop its sales and service network. Guided by Chery Auto's global philosophy of "In somewhere, For somewhere, Be somewhere," the brand will further advance its localized operations in Romania and bring a composed, refined, and confident elegant mobility experience to Romanian customers.
About LEPAS
LEPAS is Chery Auto's Premium NEV brand, dedicated to creating elegant mobility experiences for users worldwide. Committed to becoming the Preferred Brand for Elegant Mobility Life, LEPAS brings together Leopard Aesthetics, Elegant Technology, and Exquisite Space - transforming elegance into a driving experience you can see, feel, and trust. Supported by a growing global dealer network of more than 500 sales and service outlets, LEPAS is expanding its international footprint through localized operations, delivering products and experiences tailored to users across global markets.
About Chery Auto
Founded in 1997, Chery Auto is a global automotive manufacturer specializing in vehicle development, intelligent technologies, and new energy solutions. The company operates in more than 130 countries and regions, supported by a strong international network of research, production, and strategic partnerships. Chery Auto has remained China's No. 1 passenger vehicle exporter among Chinese brands for 23 consecutive years. Guided by its global philosophy of "In somewhere, For somewhere, Be somewhere," Chery Auto is committed to advancing sustainable mobility through continuous innovation and global collaboration.
Media Contact:
Company Name: LEPAS International
Contact Person: Vincy wang
E-mail: wangxi23@mychery.com
Company Official Website: https://lepasinternational.com/
SOURCE: LEPAS International
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