Articles from CELSIUS

CELSIUS®, the premium energy drink and lifestyle brand, is charging into the next wave of competitive fitness as the Global Energy Drink Partner of ATHX Games™ – and inviting everyone from first-time competitors to seasoned athletes to get in on the action. CELSIUS will give the U.S. fitness community an early look at the fast-growing hybrid fitness experience before fall competitions get underway, beginning in New York before heading to Miami on Oct. 10, Houston on Oct. 17 and Los Angeles on Nov. 7.

Ahead of the 2026-27 college football season, Celsius, Disney Advertising and ESPN announced a new multi-year sponsorship agreement naming CELSIUS the Official Energy Drink Sponsor of College GameDay, ESPN's signature college football pregame show and one of the most celebrated traditions in college sports. This fall, CELSIUS is bringing new energy to college football through a season-long integration with ESPN’s College GameDay, taking over campuses across the country and giving fans a new way to participate, compete and become part of the game day action.

CELSIUS®, the premium, lifestyle energy drink brand, today announced Dante Moore, Bryce Underwood, Chris Henry Jr. and Cam Coleman as the core athletes of its 2026 name, image and likeness (NIL) football roster, bringing together standout players from four of college football’s most storied programs.

CELSIUS®, the premium energy drink and lifestyle brand, and SoulCycle ®, the iconic indoor cycling brand known for its high-energy rides and passionate community, today announced a new national partnership bringing together two brands rooted in movement, energy and connection.

CELSIUS®, the premium, lifestyle energy drink brand, today announced that many of its favorite energy drinks – including all existing permanent flavors of its sparkling, fizz-free and beloved CELSIUS VIBE line, have earned NSF Certified for Sport® certification, reinforcing the brand’s longstanding commitment to quality and label transparency.

CELSIUS® has launched SPRITZ VIBE Summer Edition, a limited-time only Sparkling Limoncello Twist flavor arriving just in time for the season. CELSIUS SPRITZ VIBE is making its second seasonal splash, and this time, CELSIUS is dialing up the flavor, energy and adventure with an elevated take on the refreshing taste of a limoncello spritz.

CELSIUS® is launching ELECTRIC VIBE™, a limited-edition Sparkling Tropical Freeze flavor inspired by soccer culture and the fans that bring it to life. The new flavor debuts April 22 at the CELSIUS Soccer Classic in Los Angeles and rolls out at retail in the U.S. next week, while supplies last.