Articles from ŌURA

ŌURA, a leading health intelligence platform and maker of the world’s smallest smart ring, today announced that it has launched its initial public offering of 50,000,000 shares of its common stock. The offering consists of 13,500,000 shares offered by Oura and 36,500,000 shares offered by certain of Oura’s existing stockholders. In addition, the selling stockholders intend to grant the underwriters a 30-day option to purchase up to an additional 7,500,000 shares of common stock at the initial public offering price, less underwriting discounts and commissions. Oura will not receive any proceeds from the sale of its common stock by the selling stockholders. The initial public offering price is expected to be between $40.00 and $44.00 per share.

The Los Angeles Dodgers have announced a multi-year partnership with ŌURA, a leading health intelligence platform and maker of the world’s smallest smart ring, establishing Oura Ring as the Official Health Wearable of the Los Angeles Dodgers.

ŌURA, a leading health intelligence platform and maker of the world’s smallest smart ring, today announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (“SEC”) relating to a proposed initial public offering of shares of its common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined.

ŌURA, a leading health intelligence platform and maker of the world’s smallest smart ring, today announced the expansion of its proprietary Menopause Impact Scale (MIS) through a growing ecosystem of ten partners across specialty menopause care, primary care, telehealth, and hormone tracking. The integrations, which will include Alloy Health, Oova, Xella, Pomelo, Wisp, Maven, Mira, Hertility, Gennev, and Tia, extend the MIS beyond the Oura App into real-world clinical and health workflows, giving women and their care teams a more consistent way to understand menopause’s impact and make more informed care decisions.

ŌURA, a leading health intelligence platform and maker of the world’s smallest smart ring, today announced that it will appoint Jason Warnick, Leslie Kilgore, Miki Kuusi, and David Sze to its board of directors.

ŌURA, maker of the world’s leading smart ring, today announced long-term partnerships with top-10-ranked tennis players Coco Gauff and Taylor Fritz to spotlight how elite athletes are taking a holistic approach to health as they compete at the highest level of sport.

ŌURA, maker of the world’s most trusted smart ring, Oura Ring, and LillyDirect, Eli Lilly and Company’s digital health platform designed to connect people living with chronic conditions to the care, support, and prescribed medicines they need, today announced a collaboration enabling savings on the Oura Ring sizing kit. The companies will coordinate to improve access to prescribed treatment and integrated behavioral support tools that complement prescribed GLP-1 treatments.

ŌURA, maker of the world’s leading smart ring, today announced long-term partnerships with both Harry Kane and Declan Rice, two of the world’s most celebrated footballers, to champion how top athletes are focusing on understanding a full picture of their health to get the competitive edge. As they navigate one of the most intense and exciting periods in the football calendar, both players are turning to Oura Ring 5 for its discreet, accurate health sensing to help them stay focused, resilient and mentally sharp through the physical and emotional demands of the competition. The partnership begins at a major moment in both players’ careers, with Kane continuing his role as captain and Rice stepping into his new role as vice-captain on the international stage this summer.

ŌURA, maker of the world’s leading smart ring, today announced Oura Ring 5, the smallest smart ring in the world. Built on more than twelve years of industry-leading innovation, Oura delivers its most advanced health sensing and insights in a more comfortable and compact form than ever before. Crafted from lightweight, non-allergenic titanium, Oura Ring 5 goes beyond tracking. Oura pairs its most innovative hardware yet with new software that moves beyond tracking to action—spanning preventative health, metabolic insights, live activity, and more to deliver the most complete member experience yet.

ŌURA, maker of the world’s leading smart ring, Oura Ring, was ranked 14th by CNBC on its annual Disruptor 50 list, marking Oura’s fourth consecutive year of recognition and underscoring its category leadership. In tandem, the company announced record growth across key business metrics:

Department of Health—Abu Dhabi (DoH) and ŌURA, maker of the world’s leading smart ring, Oura Ring, today announced a joint research programme to study how continuous wearable data can advance preventive health. The collaboration marks the beginning of a long-term partnership to advance Abu Dhabi’s prevention-first, data-driven healthcare agenda, and will initially focus on women’s health and cardiometabolic risk.

ŌURA, maker of the world’s leading smart ring, today announced two new experiences designed to help women navigate the hormonal shifts that shape most of their lives: Hormonal Birth Control support and Menopause Insights. The features, which begin rolling out globally on May 6th, mark Oura’s most significant expansion into hormonal health and reinforce the company’s commitment to building science-backed tools for the life stages women have spent generations navigating in the dark.

ŌURA, maker of the world’s leading smart ring, and the U.S. Tennis Association (USTA) today announced a landmark, five-year partnership naming Oura an Official Sponsor and Wearable Fitness Device Partner of the US Open, USTA, and USTA Coaching. This partnership – the first wearable partnership for the USTA – welcomes Oura to the global stage of the US Open and reinforces the USTA’s commitment to growing tennis – the world’s healthiest sport – to inspire healthier people and communities everywhere.

U.S. Soccer and ŌURA, maker of the world’s leading smart ring, today announced a long-term partnership that names Oura Ring the Official Wearable of U.S. Soccer, Official Partner of the U.S. Soccer Federation, and Founding Partner of the Arthur M. Blank U.S. Soccer National Training Center, home for soccer in America. Through this partnership, U.S. Soccer will integrate Oura Ring across workflows to support athletes, coaches and staff across its 27 National Teams.

ŌURA, maker of the world’s leading smart ring, today announced its first-ever proprietary large language model designed for women’s health. Rolling out for testing in Oura Labs, the new model within the Oura Advisor experience draws from a broad foundation of established medical standards, research, and knowledge sources reviewed by ŌURA’s in-house team of board-certified clinicians and women’s health experts, and integrates biometric signals and long-term trends to deliver personalized, evidence-based guidance.

ŌURA, maker of the world’s leading smart ring, Oura Ring, today announced a long-term partnership as the Official Wearable of Team Finland. As the exclusive provider in the category of continuous health and fitness tracking devices, ŌURA will equip Team Finland Olympic athletes with Oura Ring beginning immediately and continuing through the LA28 Olympic Games and the French Alps 2030 Winter Games.

ŌURA, maker of the world’s leading smart ring, Oura Ring, today announced a strategic partnership as the Official Wearable of Team USA and the LA28 Olympic & Paralympic Games. As Team USA and LA28’s exclusive provider in the category of continuous health and fitness tracking devices, ŌURA will support U.S. Olympic and Paralympic athletes from both the 2026 and 2028 Games and will provide them with an Oura Ring to help manage their athletic performance, recovery and wellbeing.

ŌURA, maker of the world’s most trusted smart ring, today announced a major expansion of its preventive health ecosystem, introducing Cumulative Stress, a redesigned Oura App featuring improved Cycle Insights, and an investigational Blood Pressure Profile study in Oura Labs. These features join the company’s newly launched Health Panels, marking a pivotal evolution in ŌURA’s goal to help people live better, longer.

ŌURA, maker of the most trusted smart ring, Oura Ring, today announced it has raised over $900M in funding led by Fidelity Management & Research Company with significant participation from new investor ICONIQ and contributions from Whale Rock and Atreides. The investment, valuing ŌURA at approximately $11 billion, will fuel continued growth and development of new health technologies that empower millions of people worldwide to live healthier, longer.

ŌURA, maker of the world’s leading smart ring, introduced today Oura Ring 4 Ceramic in Tide, Petal, Cloud, and Midnight colors. Crafted from high-performance ceramic, the new Oura Ring combines advanced health technology with refined design. ŌURA is also giving members more flexibility and access into personalized health insights. The new Oura Ring 4 Charging Case makes it easier to charge on the go, while a new multi-ring-support software feature allows members to connect multiple Oura Ring devices to a single account and switch among them effortlessly. Health Panels, a first-of-its-kind integration, allows members to schedule and see the results of their lab tests directly in the Oura App—and works with Oura Advisor to provide personalized and actionable nutrition and activity recommendations. These new products give members more ways to integrate ŌURA into their lifestyle, adapt to their routines, and deepen their understanding of their health.

ŌURA, maker of the most trusted smart ring, Oura Ring, announced today that Oura Ring sales have surpassed 5.5 million since the product was first offered in 2015, with over half of those sales coming in the last year alone. The company reported revenue over $500 million in 2024, more than double that of the prior year. ŌURA is on track to double revenue again this year, and reach $1 billion in sales in 2025 while continuing to expand profitability. The strong momentum year after year reflects not only the demand for innovative wearable technology but also the trust people place in ŌURA to deliver actionable insights for better health.

The United States International Trade Commission (ITC) issued a final ruling in favor of ŌURA in the company’s patent infringement case against India-based Ultrahuman and China-based RingConn related to the Oura Ring form factor. The ITC found both companies in violation of Section 337 and ordered exclusion and cease-and-desist remedies banning the companies’ infringing smart rings and components from being imported into and sold in the U.S. market effective as of October 21, 2025.

ŌURA, maker of the world’s leading smart ring, today announced plans to invest in manufacturing operations in Fort Worth, Texas, in support of its largest enterprise customer, the U.S. Department of Defense (DoD). The facility will bolster the company’s global manufacturing footprint and enhance agility and specialization to meet the evolving needs of its defense business.

ŌURA, maker of the world’s leading smart ring, is deepening its leadership in women’s health with the launch of two new product offerings designed to support women through key life stages. A next-generation Pregnancy Insights experience provides comprehensive insights into how biometrics evolve throughout pregnancy, and a first-ever menopause tool, Perimenopause Check-In, helps members assess the impact of their symptoms through a clinically validated survey, track trends over time, and connect directly to expert care—all in-app. These launches build on Oura’s existing suite of personalized, clinically grounded features tailored for women—including Cycle Insights, Fertile Window, and Period Prediction—evolving the Oura App into a comprehensive health companion for women navigating reproductive health phases.

ŌURA, maker of the world’s leading smart ring, is introducing a collection of activity-focused product updates and enhancements to its integrated app experience. Rooted in the Oura philosophy that “all movement counts,” the suite of algorithm improvements and product updates further advance Oura’s mission to be a comprehensive tool that helps people connect the dots of their overall health, from movement and sleep to cycle tracking and heart health. The company is also launching a number of new activity partnerships, including CorePower Yoga, The Sculpt Society, Technogym, and Open.

ŌURA, maker of the world’s leading smart ring, today announced a significant expansion of its product experience through the introduction of two new metabolic health features, Meals and Glucose. With these new product capabilities, ŌURA takes a holistic, AI-driven approach to metabolic health by combining meal insights with glucose data from Stelo by Dexcom, the first FDA-cleared glucose biosensor available without a prescription in the United States, directly in the Oura App. These new features empower members with personalized insights and actionable guidance and are a major milestone in ŌURA’s journey toward becoming a fully integrated health solution.

ŌURA, maker of the world’s leading smart ring, Oura Ring, today announced the launch of its AI-powered health coach, Oura Advisor, to all members. Oura Advisor uses health-sensing algorithms and large language models (LLM) to analyze member data and biometrics to offer personalized and contextual guidance about their health.

ŌURA, maker of Oura Ring, the most trusted smart ring, today announced the appointment of Ricky Bloomfield, MD, as chief medical officer (CMO). In this role, Dr. Bloomfield will set the vision for Oura’s global healthcare programs and partnerships, shape its roadmap as it relates to adherence to ever-changing healthcare regulations, enable cross-functional collaboration across the organization to drive the direction of new hardware and software features to scale its healthcare ambitions and guide the company’s expansion in healthcare solutions.

ŌURA, maker of Oura Ring, the most trusted smart ring, today announced a first-of-its-kind research collaboration with Scripps Research Digital Trials Center focused on analyzing biobehavioral changes during pregnancy. The study, which will retrospectively analyze pregnancies that occurred in the last three years, will investigate the physiological changes associated with various aspects of pregnancy and pregnancy-related complications, advancing public understanding and potential warning signs of conditions such as postpartum depression, risk for miscarriage, or preterm labor.

ŌURA, the company behind Oura Ring, the world’s leading smart ring, today announced the completion of a $200 million Series D funding round. Fidelity Management & Research Company and Dexcom, the global leader in glucose biosensing, participated in the round. The investment raises the company’s valuation to $5.2 billion.

ŌURA, maker of Oura Ring, the smart ring that delivers personalized health data, insights, and daily guidance, announced that it’s entered into an agreement to acquire Sparta Science, an enterprise software company that transforms health and performance data into actionable intelligence. ŌURA will leverage Sparta Science’s Trinsic data platform, which streamlines the process of collecting, analyzing, and delivering human health and performance information at scale to improve and expand the Oura Teams B2B offering. The result will be an enhanced Oura Teams platform to serve ŌURA’s growing base of enterprise, healthcare, and government customers, helping them empower their employees and service members to deliver improved organizational readiness and resilience.

ŌURA, maker of the most trusted smart ring, today released its first-ever Perimenopause Report in honor of Menopause Awareness Month. For the report, a team of research scientists at ŌURA looked at aggregate, de-identified data from more than 100,000 female Oura Members in the early perimenopause, late perimenopause, and early postmenopause age ranges for one year to identify the physiological changes that occur in the years before, during, and after menopause. The findings shed light on the range of physical and mental changes that women go through during this transition and provide insight into the impact this stage has on sleep, mood, energy levels, cardiovascular health, and more.

ŌURA, maker of Oura Ring, the most trusted smart ring, today announced the results of a new sleep accuracy study published in the peer-reviewed publication, Sensors, and presented at Sleep Europe 2024, Europe's leading congress on sleep medicine and sleep research. The study, conducted by researchers at Brigham and Women’s Hospital, evaluated the accuracy of sleep-staging algorithms in three consumer wearable devices—Oura Ring, Fitbit Sense, and Apple Watch—against gold-standard polysomnography and found that Oura Ring was the most accurate sleep tracker in four-stage sleep classification.

ŌURA, maker of the most trusted smart ring, today announced Oura Ring 4. Oura Ring 4 is built around a breakthrough sensing technology, Smart Sensing, which is powered by an algorithm that works with research-grade sensors to dynamically adapt to the finger and deliver accurate and continuous data, day and night. The lightweight, all-titanium design of Oura Ring 4 features recessed sensors for a smooth interior shape and thinner profile, making it more comfortable for 24/7 wear. By combining Smart Sensing and the sleek new design, Oura Ring 4 is able to achieve both exceptional accuracy and improved comfort without having to sacrifice one for the other.

ŌURA, maker of Oura Ring, the smart ring that delivers personalized health data, insights, and daily guidance, announced that it’s entered into an agreement to acquire Veri, a Finnish personalized metabolic health company and Oura partner that guides users to the right foods and habits for their bodies through an app enabled by continuous glucose monitors (CGM). A significant portion of Veri’s team, including its three founders, will join ŌURA as employees.

ŌURA, the leader in smart ring technology, and Circular today announced that the companies entered into a settlement agreement to resolve ongoing patent litigations between the parties in the U.S. District Court for the Western District of Texas and the International Trade Commission. ŌURA has granted Circular a multi-year license to continue selling Circular smart rings and associated app, subject to royalty payments. The terms of the agreement are confidential between the parties.

ŌURA, the maker of the most trusted smart ring, Oura Ring, announced today that it has sold more than 2.5 million rings. The acceleration of ŌURA’s business reflects increased consumer interest in health and wellbeing, with people investing in tools they can trust to understand themselves better and gain insights that can help improve their health over time.

ŌURA, maker of Oura Ring, the most accurate and trusted smart ring, announced the launch of two new heart health features: Cardiovascular Age (CVA) and Cardio Capacity. The two product advancements signal the next evolution of ŌURA, furthering its expansion from a best-in-class sleep tracker to a comprehensive health device and personal health companion, making holistic health more accessible.

In honor of Women's Health Month, ŌURA, maker of Oura Ring, the most accurate and trusted smart ring, today launched Be the Expert in You, a month-long, multi-channel campaign dedicated to giving every woman's body a voice. The Finnish company has been steadily adding to its slate of women's health features and research since 2021 and, throughout the month of May, will be introducing additional features, innovative studies, and personal stories from both employees and members to promote body literacy for women of all ages.

ŌURA, maker of Oura Ring, the most accurate and trusted smart ring, today announced the launch of a new in-app platform, Oura Labs. The latest addition to the Oura Membership experience is designed to accelerate innovation by bringing members into the research and development process. Now, they will have the opportunity to opt-in to test experimental features, provide feedback, and contribute to discussions about Oura and the future of wearable technology. Oura Members will also be able to participate in innovative research studies conducted by internal Oura teams, including Science, Product, and Marketing, as well as studies conducted in collaboration with partner organizations and academic institutions.

ŌURA, best known as the maker of Oura Ring, announced its recent filing with the United States International Trade Commission (ITC) against Ultrahuman, RingConn, and Circular for infringement on several patents related to the Oura Ring form factor and both internal and external components, including sensor functionality and data processing.

ŌURA, the company behind Oura Ring, the smart ring that delivers accurate, personalized health data, insights, and daily guidance into sleep, activity, readiness, and recovery, is marking the end of a successful year evidenced by marked growth, expansion into women’s and metabolic health, and a slate of new partners that have created a robust and diverse partnership network.

ŌURA, the company behind the smart ring that delivers personalized health data, insights, and daily guidance, today announced its expansion to the Canadian retail market in continued partnership with Best Buy. This marks another milestone for ŌURA’s business and a big step forward in bringing the brand to more people worldwide. In April 2023, ŌURA’s launch into Best Buy marked the brand’s first large-scale retail endeavor in the United States. Now, Oura Ring will be shoppable in 124 Best Buy stores for Canadian consumers.

ŌURA, the company behind Oura Ring, the revolutionary smart ring that delivers accurate, personalized health data, insights, and daily guidance into sleep, activity, readiness, and recovery, today announced the rollout of three new features: Daytime Stress, Reflections, and Resilience, which allow members to understand when and how they experience stress and recovery in their daily lives, balance daily behaviors that build resilience, and avoid the negative impacts of chronic stress. The company will debut their new feature set and capabilities, as well as a first look at its new Brushed Titanium colorway, in a main stage presentation at the 2023 HLTH Conference in Las Vegas featuring ŌURA CEO Tom Hale, stress and well-being expert, Dr. Elissa Epel, and Thrive Global CEO, author, and longtime ŌURA member, Arianna Huffington.

Today ŌURA, the company behind the smart ring that delivers personalized health data, insights, and daily guidance, and Talkspace, a leading online behavioral health company, announced a partnership that will offer their members a way to share personalized sleep data directly with their dedicated licensed therapist through Talkspace’s secure, encrypted platform.

ŌURA, the company behind the smart ring that delivers personalized health data, insights, and daily guidance, announced its acquisition of Proxy, best known for its digital identity signal platform, in an all-equity deal. The acquisition of Proxy’s identification technology, along with its smart ring patent portfolio, will accelerate ŌURA’s ability to innovate and expand its market-leading smart ring technology, strengthening its position as a leader in the consumer wearables market.

ŌURA, the company behind the smart ring that delivers personalized health data, insights, and daily guidance, today announced the formation of a Medical Advisory Board to continue delivering on its commitment to advancing the science and technology behind the Oura Ring. Founded in Finland in 2013, ŌURA has evolved from its early days as a sleep tracking device to include more holistic data and insights to inform all aspects of health, including reproductive health, cardiovascular health, physical activity, and more.

ŌURA, the company behind the smart ring that delivers personalized health data, insights, and daily guidance, today announced the addition of its first-ever Chief Commercial Officer, Dorothy Kilroy.

ŌURA, the company behind the smart ring that delivers personalized health data, insights, and daily guidance, announced its first US-based, large-scale retail partnership with Best Buy. Oura Ring in both Heritage and Horizon styles is now available at more than 850 Best Buy stores nationwide, as well as on BestBuy.com.

ŌURA, the company behind the smart ring that provides personalized insights on sleep and overall health, today announced a partnership with Real Madrid Next, to provide the Oura Ring and health management services to the whole Real Madrid professional team to prioritize the health, safety, and recovery of their players.

ŌURA, the company behind Oura Ring, the smart ring that delivers accurate, personalized health data, insights, and daily guidance into sleep, activity, readiness, and recovery, today announced the launch of ŌURA For Business, an evolved wellness solution that enables organizations to understand and improve the health and wellbeing of their people. ŌURA For Business uses best-in-class connected technology and personalized insights to improve mental and physical wellbeing on the individual level, while equipping leaders with custom tools and tailored recommendations to improve health outcomes for the collective. By leveraging Oura Ring data to reveal compelling group-level insights, ŌURA For Business addresses individual outcomes with real-world impacts like burnout, fatigue, performance optimization, illness detection, and health management.

ŌURA, the company behind the smart ring that delivers personalized health data, insights, and daily guidance, announced the addition of several new members to its executive leadership team: Doug Sweeny has joined as Chief Marketing Officer, Lina Alcala has joined as the company’s first-ever Chief People Officer, and Holly Shelton was promoted internally to Chief Product Officer.

OURA, known for infusing high-tech solutions into everyday products, announces its latest wellness-promoting antimicrobial lifestyle product, the Alta towel. Engineered with CottonX, a proprietary fiber and textile technology, Alta eliminates bacteria, mold and musty aromas by self-sterilizing and killing bacteria on contact. Purchase of these cutting-edge towels also supports children in need, with a portion of proceeds set aside to grant the wishes of childhood cancer patients.