Project B Announces Multi-Year Roig Arena Partnership as Valencia Joins Global Basketball Tour
Project B today announced that Valencia will host a stop on its elite global basketball tour as part of a multi-year partnership with Roig Arena, one of Europe’s most advanced sports and entertainment venues.
Project B Taps Fashion Industry Veteran William Kim as Chief Lifestyle Officer
Project B, an elite global women’s and men’s basketball grand prix built for a new generation of athletes and fans, today announced the appointment of William Kim as Chief Lifestyle Officer. In this strategic role, Kim will lead Project B’s premium lifestyle business across merchandise, brand collaborations, and cultural partnerships as Project B expands across Europe, Asia, and the Americas to create the most premium cultural platform in global sport.
Project B Announces Tokyo as Host City of Global Basketball Circuit, Featuring Elite Men’s and Women’s Competition
Today, Project B announced Tokyo as a host city of its 2026-27 basketball season. The global sports platform will play men’s and women’s tournaments at Toyota Arena in April 2027, bringing the world’s top basketball talent to one of Asia’s most vibrant sports markets.
