Zefr Receives MRC Accreditation for Content-Level Brand Safety and Suitability Reporting on YouTube
Zefr today announced it has received Media Rating Council (MRC) accreditation for Content-Level Brand Safety and Suitability labeling and reporting of YouTube English-language in-stream YouTube video content across desktop, mobile web, mobile app, and connected TV environments.
Zefr and OM Media Trials Release First-of-Its-Kind Study on Brand Impact of Ad Adjacency to AI-Generated Content
Zefr, the global leader in brand suitability technology for social platforms, in collaboration with OM Media Trials, today released new research, AI Slop or Not? Navigating the Risks and Opportunities of Ad Adjacency to AI-Generated Content, the industry’s first study to directly measure how advertising performs when placed next to different types of AI-generated content.
Zefr Earns MRC Accreditation for Viewability Reporting on YouTube
Zefr today announced that it has been granted accreditation by the Media Rating Council (MRC) for independent third-party processing and reporting of YouTube viewability measurement via integration with Google’s Ads Data Hub (ADH), supporting Zefr’s offering of free, independent viewability reporting to advertisers.
Zefr Awarded New U.S. Patent for AI-Powered Content Classification Process
Zefr, a global leader in brand suitability technology for social platforms, today announced that the U.S. Patent and Trademark Office has granted the company a new patent covering its proprietary AI-driven process for content annotation and model distillation.
